Local TV Creative

 

Local TV and Business Improvement Districts (BIDs)

 

Working with Business Improvement Districts to drive engagement with Levy Payers & increase footfall. Working with Business Improvement Districts to drive engagement with Levy Payers & increase footfall.

 

 Our unique proposition is to create engaging content in the BID areas to increase footfall, shine a light on businesses in the BID and broadcast directly into local homes on Freeview Channel 7.

BID town centre



Specialising in developing engagement strategies for Business Improvement Districts, working with the BIDs themselves, town centre management, independent businesses and Local Authorities in order to successfully promote local areas around the country. This supports BIDs winning crucial votes from their levy payers in the run up to ballots.

We work to increase total stakeholder value by sharing content in order to showcase both the businesses themselves and what the Improvement District has to offer. Featured stakeholders provided with the content to use on their website and social media platforms. Our shared goal is to increase footfall and commercial success to all stakeholders.


Case Studies

Ilkley Staycation

The BID wanted to promote the town as a fantastic staycation destination as well as a great day out for all the family. Local TV produced a series of features to promote the local area to be broadcast on Leeds TV. Ilkley BID has commissioned further activity to promote the upcoming Beer Festival, Augmented Reality Trail and the Ilkley Awards Evening. The BID reported that the TV content has also been performing particularly well on their Social Media platforms.

Campaign details: 6 episodes broadcast 12 each over 6 months

JQ Christmas Lights

Ahead of the ballot in 2022 JQBID partnered with West Midlands Live TV to promote the BID area. Telling the stories of Levy payer businesses and promoting events to drive further footfall into the Jewellery Quarter. The campaign consists of 3 minute editorial pieces, bursts of advertising and the production of 30 second commercials. The Christmas Light Switch On campaign delivered significantly greater reach than any other marketing JQBID invested in.

Campaign details: 12 episodes broadcast 6 times a day over 12 months (1 per month)

Halifax BID

Halifax BID has been working with Leeds TV for almost 3 years, creating engaging content promoting both the town’s attractions and events, as well as its local businesses across all media platforms. It has increased stakeholder value as businesses can use and share TV content showcasing all year round activity. Halifax BID are delighted with the high standard of production and the results this content brings for the BID and its levy payers.

Campaign details: 24 episodes broadcast 12 times each over 24 months (1 per month)

Working with Us

Recent Partnerships

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